There are two ways to quickly add negative keywords to a specific campaign:

1. While you create it. Once you get to the keyword part, simply enter your negative keywords together with your regular ones. Add a dash “-” in front of each negative keyword (no spaces)—this will tell Google to designate these keywords as negative.
2. Later, once the campaign is already running. Go to the campaign in question and click Keywords –> Negative Keywords in the left-hand menu. Click the blue “plus” icon and enter the negative keywords into the empty field, one per line. Adding dashes is not necessary in this case.

Adding Search Terms as negative keywords

Another important tool in your toolkit is Search Terms. These are actual search queries entered into Google Search that triggered your ads to appear. You should look at the Search Terms of all active campaigns regularly to make sure your ads aren’t triggering for irrelevant searches!

Search Terms are a great place to start building your negative keyword lists. but they can be added as negative keywords to a specific campaign just as easily:

Click on Keywords –> Search Terms in the left-hand menu, tick the boxes next to each search term you wish to designate as a negative keyword and click Add as negative keyword. Simple as that! Now your campaign won’t show for these terms.

Just like with any other negative keywords, remember that Google treats these as exact matches. If you think there might be misspellings or minor variations of irrelevant search terms that may trigger your ads, add these to the campaign manually using the option 2 above.

The post Quickly add negative keywords to a Google Ads campaign appeared first on SMM Headquarters.

Here is how you do it:

After logging into Google Ads, click on Tools & Settings and find Negative keyword lists under Shared Library:

Press the blue “plus” icon to create your first list:

Name your list and add keywords that you want to filter from your campaigns. Searches that contain these keywords won’t trigger your ads to show:

Keep in mind that negative keywords are exact matches in Google’s eyes. So, for example, if there is a misspelling of a word you want to filter out as well, you have to enter it separately. Click Save.

You now have a ready to go library of negative keywords that can be used and reused with any Google Ads campaign you run!

Applying negative keyword lists to a Google Ads campaign

To apply a negative list keyword to your campaign, go to the campaign in question or simply click Keywords –> Negative Keywords in the left-hand menu.

Click the blue “plus” icon and you will see this menu:

Select the list(s) that you want to apply. Don’t forget to select the correct campaign as well. Click Save. The ads in this campaign won’t trigger for searches containing keywords in the lists you’ve applied!

The post How to create and save negative keyword lists in Google Ads appeared first on SMM Headquarters.