S — Strategic guidance
Katya Ryabova is a qualitative researcher and growth consultant for fast-scaling subscription-based and SaaS companies.
She advises founders, product VPs and marketing executives who need additional expertise for their marketing and product teams.
Execute more effectively and grow even faster.
M — Measurable outcomes
Refine your growth strategy so that you have a crystal-clear trajectory that prioritizes your ideal customers.
Yup, there is a framework for that! And yup, it really works.
M — Market and grow smarter
Qualitative research
Need customer research but don't know where to start? I'll design, lead and coach your team along qualitative research projects of any requirements.
From surveys to 1:1 in-depth interviews, I've got a way to get the insight about your customers—straight from the source.
Growth strategy
I apply a clear, repeatable framework for identifying optimization opportunities and gaps at every step of your customer's buying journey.
Results: A sustainable growth strategy that's as nuanced as your product.
Paid acquisition strategy
Refine and fine-tune your paid acquisition efforts or validate if PPC is the right channel for you. I'll run all the research and analysis needed to make recommendations.
Results: A done-for-you PPC overhaul that targets your ideal customers—and only them.