Optimize. Grow. Repeat.

Sustainable growth strategy built uniquely for your subscription-based business. Powered by a proven growth framework & brought to you by your own customers.

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S — Strategic guidance

Katya Ryabova is a qualitative researcher and growth consultant for fast-scaling subscription-based and SaaS companies.

She advises founders, product VPs and marketing executives who need additional expertise for their marketing and product teams.

Execute more effectively and grow even faster.

 

M — Measurable outcomes

Refine your growth strategy so that you have a crystal-clear trajectory that prioritizes your ideal customers.

Yup, there is a framework for that! And yup, it really works.

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M — Market and grow smarter

Qualitative research

Need customer research but don't know where to start? I'll design, lead and coach your team along qualitative research projects of any requirements.

From surveys to 1:1 in-depth interviews, I've got a way to get the insight about your customers—straight from the source.

Growth strategy

I apply a clear, repeatable framework for identifying optimization opportunities and gaps at every step of your customer's buying journey.

Results: A sustainable growth strategy that's as nuanced as your product.

Paid acquisition strategy

Refine and fine-tune your paid acquisition efforts or validate if PPC is the right channel for you. I'll run all the research and analysis needed to make recommendations.

Results: A done-for-you PPC overhaul that targets your ideal customers—and only them.

H — Helping companies and organizations like yours:

Q — Quotes from our clients:

Image of Georgiana Laudi, Forget the Funnel
Georgiana Laudi, Forget the Funnel
Katya is a pro. She is a highly strategic thinker — She's able to zoom into the details and zoom out to the big picture on a dime. That's incredibly rare. Working with her is always smooth and her diligence and attention to detail are impressive: she dots her i's and she crosses her t's and never misses a beat... ever.  
Image of Claire Suellentrop, Forget the Funnel
Claire Suellentrop, Forget the Funnel
Katya is exceptionally thoughtful, intentional, and meticulous about the work she does and the level of service she provides her clients. My business partner and I hold ourselves to an incredibly high bar of quality when it comes to the work we produce, and it's rare to find consultants who not only have skillsets complementary to ours, but also share the same bar for quality and willingness to go the extra mile. Working with Katya is an absolute delight; I trust the work she does and the expertise she brings to the table, not to mention that she's just a great human!
Image of Krystyna Coyle, Product Marketer
Krystyna Coyle, Product Marketer
Image of Alex Patlavski, Loveistoronto
Alex Patlavski, Loveistoronto
Had a pleasure working with Katya on Google Ads and social media marketing for my real estate brand. Very knowledgeable and to the point. Highly recommended!
Image of Ben Hagon, Intent
Ben Hagon, Intent
SMMHQ have helped dramatically improve the effectiveness of our social media, Google Ads, and search engine optimization work. Highly recommend their work, professional, good value, and excellent to work with!
Image of Lucy Heskins, Oh Blimey
Lucy Heskins, Oh Blimey