JTBD for Customer Research Resources


Using Jobs to Be Done for customer research

If you're here, it means you want to learn more about how to start talking to your customers and conduct effective interviews through a JTBD lens.

I have collected a variety of resources here, from templates to articles to playbooks, written by me, my talented peers and leaders in the customer-driven, Jobs-to-be-Done centric research.

If you have any questions and would like my help with any part of your work, please book a call with me—happy to take this conversation further.

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