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Is it time to hire a Google Ads specialist?

As a business owner, I often come across tasks or whole projects that I need to get done but am not capable of doing myself....

Small Business Owner's Guide to Google Ads: The 2020 Edition

So you're thinking about running online adverts on Google Ads? Strap in, we're going for a ride! The main attraction of...

Marketing on Telegram: The Basics

POST LAST UPDATED: May 14, 2020 ORIGINALLY PUBLISHED: May 15, 2019 Let's take a moment to talk about Telegram, an instant...

Marketing After COVID-19: How the Pandemic is Changing Small Business Marketing (and What to Do About It)

The COVID-19 pandemic is making the world change. So rapidly, in fact, that all of us are forced to adapt at an incredible...

Communicating in Times of a Crisis

We're all flooded with all sorts of communications from all businesses right now. The stream has been coming in steady, and a...

You Must Be New Here: What to Tweet as Your First Tweet

A note before we start: I wrote this post with small business owners who might be just starting out with Twitter in mind. The...

TPL Social Media Privacy: Feb 3, 2020 [Photos]

On February 3, 2020, I visited the Northern District branch of the Toronto Public Library to discuss privacy settings, friend...

Who's Watching You? 🕵️

Today, January 28, is a global Data Privacy Day. The perfect opportunity to reflect on the recent news and the role marketing...

A Year in Review: 2019 at SMM Headquarters

2019 was a fantastic year for SMM Headquarters and for me as its founder. We got to launch many projects, drive numerous...

Social Media Privacy Workshop — Toronto, February 3, 2020

On February 3, 2020, I will be at the Toronto Public Library, the Northern District branch, delivering my first educational...