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How to create and save negative keyword lists in Google Ads

Negative keywords are your best friend in reducing irrelevant clicks and controlling the budget of your campaign. You can add...

Google My Business Common Questions Post Graphic

Google My Business: Common Questions, Answered

Google My Business is a free tool for local businesses to manage their presence on popular Google products like Search and...

Is it time to hire a Google Ads specialist?

As a business owner, I often come across tasks or whole projects that I need to get done but am not capable of doing myself....

Small Business Owner's Guide to Google Ads: The 2020 Edition

So you're thinking about running online adverts on Google Ads? Strap in, we're going for a ride! The main attraction of...

Marketing on Telegram: The Basics

POST LAST UPDATED: May 14, 2020 ORIGINALLY PUBLISHED: May 15, 2019 Let's take a moment to talk about Telegram, an instant...

Marketing After COVID-19: How the Pandemic is Changing Small Business Marketing (and What to Do About It)

The COVID-19 pandemic is making the world change. So rapidly, in fact, that all of us are forced to adapt at an incredible...

Communicating in Times of a Crisis

We're all flooded with all sorts of communications from all businesses right now. The stream has been coming in steady, and a...

You Must Be New Here: What to Tweet as Your First Tweet

A note before we start: I wrote this post with small business owners who might be just starting out with Twitter in mind. The...

TPL Social Media Privacy: Feb 3, 2020 [Photos]

On February 3, 2020, I visited the Northern District branch of the Toronto Public Library to discuss privacy settings, friend...

Who's Watching You? 🕵️

Today, January 28, is a global Data Privacy Day. The perfect opportunity to reflect on the recent news and the role marketing...