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What's a strategy anyway?

I preach having a strategy (and sell my help in creating one). But "strategy" is such a common word it may mean wildly different...

2020: A Year in Review

It's time to wrap up the year at SMM Headquarters and let my conclusions, reflections and thanks spill onto the page. And oh boy...

Keyword Quality Score in Google Ads

Quality Score is one of the most important metrics in your Google Ads campaign. Once your campaign goes live and users start...

Expert Mode vs Smart Mode

One thing you should immediately do after creating a new Google Ads account is switch it into Expert mode. All new accounts...

Make Google Analytics your Google Ads’ best friend

"Forewarned is forearmed" Once you start running ads—any ads—you quickly realize that tracking their performance is the...

Quickly add negative keywords to a Google Ads campaign

Negative keyword lists are just one way to organize your Google Ads keywords. Often, they only apply to a specific campaign so...

Google Ads Success: Real Customer Stories

Once you make the decision to hire a Google Ads consultant, the next item on the agenda is finding the right person for the...

How to create and save negative keyword lists in Google Ads

Negative keywords are your best friend in reducing irrelevant clicks and controlling the budget of your campaign. You can add...

Google My Business Common Questions Post Graphic

Google My Business: Common Questions, Answered

Google My Business is a free tool for local businesses to manage their presence on popular Google products like Search and...

Is it time to hire a Google Ads specialist?

As a business owner, I often come across tasks or whole projects that I need to get done but am not capable of doing myself....