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Facebook for Small Business: A 2019 Starter Guide

I remember the time when Facebook was not a thing small businesses worried about. At all. One day I was working at my travel agency, worrying about clients’ emails and answering phones, and then the next thing I knew — bam! — I was setting up...

Foursquare for Business: A Full Guide for 2019

UPDATED: July 8, 2019. You may have heard about Foursquare. If you have not, as a small business owner, you very much should! Foursquare is a robust app focusing on providing reviews and recommendations for patrons of local businesses all over the...

Marketing on Telegram: The Basics

Let's take a moment to talk about Telegram, an instant messaging app that you may not know about just yet. Why? Marketing on Telegram may be the next big thing! At first glance, Telegram is yet another chat app offering messaging, calling and...

Upcoming Facebook Ad Metric Removals

Starting tomorrow, April 30, Facebook will begin the removal of several ad metrics that may have been key to your campaigns. The metrics in question are: Relevance Score (replaced by a new metric set of Quality Ranking, Engagement Rate Ranking,...

RIP Google Plus (2011 — 2019)

Google has retired the consumer side of its social network Google+ (Google Plus) as of today, April 2. The news of the imminent demise of G+ broke in December of last year, citing data vulnerabilities along with low usage as reasons for the closure....

Google Ads Account Suspensions and How to Avoid Them

Google is still king With how ubiquitous Google has become in our daily lives, its business-side and enterprise products are even more pervasive. With the ad market share of 37.2% that Google captured in the U.S. in 2018, it is the number one...

Google Ads Certification: Why Earn It?

If you are a marketing professional, you have dealt with advertising in general, and most likely advertising on Google specifically, at some point in your career. Being familiar with Google Ads (aka, previously, Google Adwords) comes in handy for a...

SMM Headquarters business card

Looking Back at the Year 2018 in the Headquarters

Yet another year — the second year of SMM Headquarters being in business! —is drawing to a close. So now is the perfect time to think back to 2018 and what it meant for the agency and for myself as its founder. I’ll keep it brief, I...

Social Media Marketing 101: Facebook Basics

This is Part 3 of Social Media Marketing 101, a series of step-by-step guides written specifically for small business owners who are new to social media. Head to the beginning or read Part 2 here . In the previous installments of Social Media...

You Must Be New Here: What to Tweet as Your First Tweet

So here you are, finally on Twitter and ready to start sharing all about your great business. You are probably asking yourself a lot of questions right now. How do I tweet? What do I say? Most importantly, what to tweet first? Just like any...