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You Must Be New Here: What to Tweet as Your First Tweet

A note before we start: I wrote this post with small business owners who might be just starting out with Twitter in mind. The...

TPL Social Media Privacy: Feb 3, 2020 [Photos]

On February 3, 2020, I visited the Northern District branch of the Toronto Public Library to discuss privacy settings, friend...

Who's Watching You? 🕵️

Today, January 28, is a global Data Privacy Day. The perfect opportunity to reflect on the recent news and the role marketing...

A Year in Review: 2019 at SMM Headquarters

2019 was a fantastic year for SMM Headquarters and for me as its founder. We got to launch many projects, drive numerous...

Social Media Privacy Workshop — Toronto, February 3, 2020

On February 3, 2020, I will be at the Toronto Public Library, the Northern District branch, delivering my first educational...

Facebook Announces Facebook News

In today's top story, Facebook announced a test rollout of the new feature called Facebook News. Conceived as the dedicated...

Facebook for Small Business: A 2019 Starter Guide

I remember the time when Facebook was not a thing small businesses worried about. At all. One day I was working at my travel...

Foursquare for Business: A Full Guide for 2019

UPDATED: July 8, 2019. You may have heard about Foursquare. If you have not, as a small business owner, you very much should!...

Marketing on Telegram: The Basics

Let's take a moment to talk about Telegram, an instant messaging app that you may not know about just yet. Why? Marketing on...

Upcoming Facebook Ad Metric Removals

Starting tomorrow, April 30, Facebook will begin the removal of several ad metrics that may have been key to your campaigns. The...