About Me
W — Who I am
I founded an agency called SMM Headquarters in the early 2017. Initially conceived as a social media marketing agency, SMMHQ has evolved over the years into what is now a solo advisory operation for fast-growing subscription-based businesses.
My services are powered by the framework of Customer-Led Growth, originally developed by Forget the Funnel's Georgiana Laudi and Claire Suellentrop. After all, the most powerful insights and the most strategic decisions you can make should start with understanding your customer.
Read more about customer-led growth here.
–Katya Ryabova
A — About Katya
Katya has been managing digital marketing projects since graduating from the University of Toronto with a sociology degree in 2010.
She has worked in various industries including e-commerce, fintech, travel and leisure, athletics and sports, and non-profits. She enjoys working with technology and SaaS businesses in Canada and internationally.
Areas of expertise: Customer-Led Growth, Jobs to Be Done-focused qualitative research, Google Ads (formerly Adwords).
Katya is certified by Google and was featured in the Toronto Star.
W — Web development partners
I partner with Concise Studio whenever the need arises in a trusted vendor in web development and website design. The Concise team specializes in full-stack development for clients in e-commerce, mobile app development, arts and leisure, and transportation and logistics.
They are experts in frontend development and backend development, UX design and graphic design: Concise Studio website