Category: Facebook

Upcoming Facebook Ad Metric Removals

Starting tomorrow, April 30, Facebook will begin the removal of several ad metrics that may have been key to your campaigns. The metrics in question are: Relevance Score (replaced by a new metric set of Quality Ranking, Engagement Rate Ranking,...

Social Media Marketing 101: Facebook Basics

This is Part 3 of Social Media Marketing 101, a series of step-by-step guides written specifically for small business owners who are new to social media. Head to the beginning or read Part 2 here . In the previous installments of Social Media...