Category: Facebook

Facebook for Small Business: A 2019 Starter Guide

I remember the time when Facebook was not a thing small businesses worried about. At all. One day I was working at my travel agency, worrying about clients’ emails and answering phones, and then the next thing I knew — bam! — I was setting up...

Upcoming Facebook Ad Metric Removals

Starting tomorrow, April 30, Facebook will begin the removal of several ad metrics that may have been key to your campaigns. The metrics in question are: Relevance Score (replaced by a new metric set of Quality Ranking, Engagement Rate Ranking,...

Social Media Marketing 101: Facebook Basics

This is Part 3 of Social Media Marketing 101, a series of step-by-step guides written specifically for small business owners who are new to social media. Head to the beginning or read Part 2 here . In the previous installments of Social Media...