Category: Blog

2022: A Year in Review

This year, I fully leaned into Customer-Led Growth to run customer research for my clients and help them understand where they...

Surveys or interviews?

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

2021: A Year in Review

So, it's December 2021 and the annual urge to sum it all up is upon me. What can I say? When I was writing a similar post...

Customer-Led Growth Explained Step by Step

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Jobs to Be Done for Customer Research

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...

You Must Be New Here: What to Tweet as Your First Tweet

Start Talking to Your Customers worksheets Note: I wrote this post...

Customer-Led-Growth

Customer-Led Growth (and why I believe it's the way forward)

Customer-Led Growth, or CLG, is a framework for really understanding your ideal customers and using that knowledge to drive your...

What's a strategy anyway?

I preach having a strategy (and sell my help in creating one). But "strategy" is such a common word it may mean wildly different...

2020: A Year in Review

It's time to wrap up the year at SMM Headquarters and let my conclusions, reflections and thanks spill onto the page. And oh boy...

Google Ads Success: Real Customer Stories

Once you make the decision to hire a Google Ads consultant, the next item on the agenda is finding the right person for the...