Blog Archives — SMM Headquarters

2022: A Year in Review

This year, I fully leaned into Customer-Led Growth to run customer research for my clients and help them understand where they...

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

So, it's December 2021 and the annual urge to sum it all up is upon me. What can I say? When I was writing a similar post...

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...

Start Talking to Your Customers worksheets Note: I wrote this post...

Customer-Led Growth, or CLG, is a framework for really understanding your ideal customers and using that knowledge to drive your...

I preach having a strategy (and sell my help in creating one). But "strategy" is such a common word it may mean wildly different...

It's time to wrap up the year at SMM Headquarters and let my conclusions, reflections and thanks spill onto the page. And oh boy...

Once you make the decision to hire a Google Ads consultant, the next item on the agenda is finding the right person for the...