Category: Blog

Customer-Led Growth Explained Step by Step

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Jobs to Be Done for Customer Research

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...

You Must Be New Here: What to Tweet as Your First Tweet

Start Talking to Your Customers worksheets Note: I wrote this post...

Customer-Led-Growth

Customer-Led Growth (and why I believe it's the way forward)

Customer-Led Growth, or CLG, is a framework for really understanding your ideal customers and using that knowledge to drive your...

What's a strategy anyway?

I preach having a strategy (and sell my help in creating one). But "strategy" is such a common word it may mean wildly different...

2020: A Year in Review

It's time to wrap up the year at SMM Headquarters and let my conclusions, reflections and thanks spill onto the page. And oh boy...

Google Ads Success: Real Customer Stories

Once you make the decision to hire a Google Ads consultant, the next item on the agenda is finding the right person for the...

The Future of Marketing After COVID-19: How the Pandemic is Changing Small Businesses

The COVID-19 pandemic is making the world change. So rapidly, in fact, that all of us are forced to adapt at an incredible...

TPL Social Media Privacy: Feb 3, 2020 [Photos]

On February 3, 2020, I visited the Northern District branch of the Toronto Public Library to discuss privacy settings, friend...

Who's Watching You? 🕵️

Today, January 28, is a global Data Privacy Day. The perfect opportunity to reflect on the recent news and the role marketing...