Category: Blog

Months in the making... And I'm officially a certified Customer-Led Growth consultant! Customer-Led Growth is a super-cool framework designed to help companies discover growth opportunities by doing three things: ✔️ Conducting customer research (think surveys and interviews) ✔️ Understanding their ideal customers' Jobs to Be Done ✔️ Mapping out their ideal customers' journey(s) This work is so fun and yields incredible results! I'm excited beyond measure to use the CLG framework to help my clients build strategic & sustainable long-term marketing plans. Want to hear more about it? Of course you do 😀 Book a call with me via the link in my profile! -- #customerledgrowth #clg #forgetthefunnel #strategybeforetactics #certifiedconsultant #marketingstrategy #customerinsight #smmhq #growthagency

What's my problem? Hey, I'm not just an entrepreneur, a marketer, a consultant. I'm also a customer. Of many companies. (Just like you.) As a customer, I like when the company I'm buying from gets to know me. Understands why I buy what I buy. What my problems are. What I'm trying to solve. Remarkably few do this! And that's why I keep talking and talking about customer research. Meeting your actual, real customer. Asking her directly about all sorts of things. Not a persona, not an assumption—a real customer. It's scary to think about research, I get it. But I also have found multiple ways for my clients and friends to get started without having to spend an enormous amount of money or, especially, TIME! How? It all started with the 30-minute call where we talked about their business, their goals and their ideal customers. I would love to get you on the phone (Zoom) too to help you do the same! Customer research doesn't have to be scary. Book a call with me and let's get you going, the easy way. It's free for now! Link in bio to book or DM me! -- #marketingstrategy #smmhq #strategybeforetactics #marketingstrategy #businessstrategy #b2bmarketing #smallbusiness #supportsmallbusiness #womenled #smallbiz #womenentrepreneurship #torontobiz #torontowomeninbusiness

There is no growth without investment, be it money, time or effort. Being strategic means having the bird view of the long-term potential of your investment, not just the short-term reward. So yes, I think buying flowers in my brand colours 💜🤍 definitely counts! It's a great strategic investment—into my well-being and into my long-term growth. Celebrating successes is so needed, especially now! Treat yourselves, darlings, to whatever it is you enjoy 💜 -- #smmhq #strategybeforetactics #marketingstrategy #businessgrowth #b2bmarketing #smallbusiness #supportsmallbusiness #womenled #smallbiz #womenentrepreneurship #torontobiz #torontowomeninbusiness

"Results" is a funny word. For every client I work with, I get results. But before you think I'm patting myself on the back, I want to clarify that these results aren't always what I (or the client) was looking for. Not to overgeneralize, but most people I get on sales calls want new business, new customers, new sales. Totally understandable. But a lot of the time, all it takes is to start digging to find out that new customers aren't usually the problem. Nor even the best, or easiest, result one can get. Moving away from the acquisition as the only measure of success or the only thing that matters may have unintended positive consequences. Better yet, make them intentional. Let's figure out the results you are looking for and the results you need. Book a call 👉 link in bio! -- #marketingstrategy #smmhq #strategybeforetactics #marketingstrategy #businessstrategy #b2bmarketing #smallbusiness #supportsmallbusiness #womenled #smallbiz #womenentrepreneurship #torontobiz #torontowomeninbusiness

Oh hey! March has been kinda crazy, or is it just me? There is so much excitement in my business happening right now—projects, clients, conversations, discoveries! I feel like I am overflowing with energy and I'm diggin' it. A lot. 🥂 I am continuously learning, refining my services and ways I deliver value to my clients. March has been huge in this regard. My Customer Insight and Marketing Strategy calls (link in bio to book!) are eye-openers both for my clients AND me. I'm more sold on the importance of customer research than ever! I can't wait to turn this knowledge into action for clients, current and future. Jump on a call with me if you feel overwhelmed by the amount of marketing tactics out there and not enough focus on strategy for *your* business. Together, we'll figure it out! -- #smmhq #strategybeforetactics #marketingstrategy #businessstrategy #b2bmarketing #smallbusiness #supportsmallbusiness #womenled #smallbiz #womenentrepreneurship #torontobiz #torontowomeninbusiness #linkinbio #linkinprofile #businessgrowth

Happy #InternationalWomensDay2021, all you badasses, powerhouses, leaders and thinkers out there! I am proud of you, honoured to know you, and ecstatic to change the world with you, hand in hand. I wanted to share this photo because it was taken exactly one year ago, March 8, 2020. It is the last photo of me in a restaurant in Toronto to date and probably the last day of me believing the Virus wasn't something to worry about. Welp. The pandemic has affected women disproportionately—especially BIPOC, transgender, queer, women with disabilities, women experiencing homelessness. Yet another layer to the tough intersectional fight we're fighting. Women's rights are essential. Feminism is essential. Let's keep going ✊ Happy International Women's Day! -- #iwd2021 #womensupportingwomen #womeninbusiness #womeninmarketing

✨ I would love it if you shared this post with your audience by adding it to your Stories ✨ My biggest and boldest service is all about marketing strategy. Creating The Plan for your awesome business to grow and find more customers that believe in what you offer. To make the marketing you are already doing 100% more effective. How? By combining what you already know and love—your service or product—with powerful insights that can only come from your own customers! You can supercharge your marketing and get clarity on all the things you need to get to your goals with this one easy trick—customer research. Okay, it's not actually a trick and it's not necessarily easy. But I want to help you make it as easy as possible! Book my free 30-minute call to receive all the strategic advice I mentioned above PLUS concrete, actionable steps you can take to start talking to your customers right now! Once you hear what they have to say, in their own words, you will be amazed at how clear things will be for you. The link to book a call is in my profile. They are open for everyone. Yes, that includes you, you awesome human. 💜 -- #customerinsight #strategycall #freecalls #smmhq #strategybeforetactics #marketingstrategy #businessstrategy #b2bmarketing #smallbusiness #supportsmallbusiness #womenled #smallbiz #womenentrepreneurship #torontobiz #torontowomeninbusiness

A bit of personal news on this wet February evening: I've co-authored a book about the beautiful sunny Costa Brava coast in Spain! 🏖 The book is in Russian (my native language) and is available for purchase in Moscow and online within Russia. It might be a while until the English version is ready, but since it's based on the material available in English already, you might not need to wait 🤗 You see, my co-author is the founder of Costa Brava Maniacs @costabravamaniacs, an online portal and travel guide to the coast. I've been doing extensive work on it with him, and the book is the natural extension of these efforts. Feel free to follow if you feel like getting pretty pictures of the Mediterranean in your feed! In the meantime, I'm waiting to get a physical copy of the book. Will surely post a photo holding it once I do 😁 -- #smmhq #costabravamaniacs #travelwriting #justpublished #torontowomeninbusiness

It's a beautiful day to be running a marketing agency working from home in a pandemic! Looks like shovelling is in my immediate future 🌨 Funny thing is, I really don't mind it. I'm strong and fit to shovel A LOT, plus it gets me outside to play in the snow! These shovelling breaks recharge my brain like there is no tomorrow, especially after super-fun but really intensive client strategy calls. Speaking of strategy calls, do I have you on my calendar? Please book yours so we can get started—this is going to be GREAT. Link is in my profile! And now, into the snow I go ❄️❄️❄️ --⠀⠀⠀⠀⠀⠀⠀⠀⠀ #smmhq #snowday #onstorm #strategybeforetactics #marketingstrategy #businessstrategy #b2bmarketing #smallbusiness #supportsmallbusiness #womenled #smallbiz #womenentrepreneurship #torontobiz #torontowomeninbusiness #linkinbio #linkinprofile