Yet another year — the second year of SMM Headquarters being in business! —is drawing to a close. So now is the perfect time to think back to 2018 and what it meant for the agency and for myself as its founder. I’ll keep it brief, I promise!
2017 was all about getting started, putting processes in place, acquiring the first few clients. The year 2018 was supposed to be the year of growth, in its most general sense. And it definitely was! In 2018, the growth of SMMHQ was measured not only by a larger client base and growing revenue but also by the increasing complexity of the business and the wider scope of client requirements and goals.
2018 was about learning to say goodbye to processes that have outlived their usefulness and about putting new ones in place. It was also about closing down some projects to say yes to the new ones. It was most certainly about levelling up my skills and growing as a marketing professional (which I am planning to do every year!).
As the founder of SMM Headquarters, I am eternally grateful for all these opportunities to learn, to expand my professional horizons, and to make the business work. Ultimately, it is all about one goal and one goal only — to serve those who make SMM Headquarters possible and serve them better. I am so happy to see my clients grow and succeed. It is a privilege to play a part in this success.
So thank you so much from the bottom of my heart for this year, everyone. Here’s to 2019 and to continue improving and growing together!
Merry Christmas and Happy New Year,
SMM Headquarters founder