Blog Archives — SMM Headquarters

Customer research has to be usable

The only customer research worth doing is the one you can actually use. Put simply: unusable research is trash.Harsh? But...

The value of moving faster There's something to be said about moving faster, especially when you're seeking clarity on who...

This year, I fully leaned into Customer-Led Growth to run customer research for my clients and help them understand where they...

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

So, it's December 2021 and the annual urge to sum it all up is upon me. What can I say? When I was writing a similar post...

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...

Start Talking to Your Customers worksheets Note: I wrote this post...

Customer-Led Growth, or CLG, is a framework for really understanding your ideal customers and using that knowledge to drive your...

I preach having a strategy (and sell my help in creating one). But "strategy" is such a common word it may mean wildly different...