Tag: customer-led growth

Customer-Led Growth Explained Step by Step

Updated on November 25, 2024 Published on September 1, 2021 The philosophy behind Customer-Led Growth is simple: know...

When you need customer insight, fast

The value of moving faster There's something to be said about moving faster, especially when you're seeking clarity on who...

2022: A Year in Review

This year, I fully leaned into Customer-Led Growth to run customer research for my clients and help them understand where they...

Surveys or interviews?

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

2021: A Year in Review

So, it's December 2021 and the annual urge to sum it all up is upon me. What can I say? When I was writing a similar post...

Jobs to Be Done for Customer Research

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...

Customer-Led-Growth

Customer-Led Growth (and why I believe it's the way forward)

Customer-Led Growth, or CLG, is a framework for really understanding your ideal customers and using that knowledge to drive your...