Tag: customer-led growth

Surveys or interviews?

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

2021: A Year in Review

So, it's December 2021 and the annual urge to sum it all up is upon me. What can I say? When I was writing a similar post...

Customer-Led Growth Explained Step by Step

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Jobs to Be Done for Customer Research

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...

Customer-Led-Growth

Customer-Led Growth (and why I believe it's the way forward)

Customer-Led Growth, or CLG, is a framework for really understanding your ideal customers and using that knowledge to drive your...