Tag: customer research

Customer research has to be usable

The only customer research worth doing is the one you can actually use. Put simply: unusable research is trash.Harsh? But...

When you need customer insight, fast

The value of moving faster There's something to be said about moving faster, especially when you're seeking clarity on who...

Surveys or interviews?

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

Customer-Led Growth Explained Step by Step

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Jobs to Be Done for Customer Research

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...