Tag: customer research
Customer-Led Growth Explained Step by Step
- Nov 25, 2024
- Blog
Updated on November 25, 2024 Published on September 1, 2021 The philosophy behind Customer-Led Growth is simple: know...
Customer research has to be usable
- Oct 11, 2023
- Blog
The only customer research worth doing is the one you can actually use. Put simply: unusable research is trash.Harsh? But...
When you need customer insight, fast
- Oct 5, 2023
- Blog
The value of moving faster There's something to be said about moving faster, especially when you're seeking clarity on who...
Surveys or interviews?
- Mar 3, 2022
- Blog
One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...
Jobs to Be Done for Customer Research
- Aug 17, 2021
- Blog
Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...