Tag: customer research
Customer research has to be usable
- Oct 11, 2023
- Blog
The only customer research worth doing is the one you can actually use. Put simply: unusable research is trash.Harsh? But...
When you need customer insight, fast
- Oct 5, 2023
- Blog
The value of moving faster There's something to be said about moving faster, especially when you're seeking clarity on who...
Surveys or interviews?
- Mar 3, 2022
- Blog
One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...
Customer-Led Growth Explained Step by Step
- Sep 1, 2021
- Blog
The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...
Jobs to Be Done for Customer Research
- Aug 17, 2021
- Blog
Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...