Tag: customer research

Surveys or interviews?

One decision we have to make as marketers and researchers of our customers is one that is often made for us. Interviews or...

Customer-Led Growth Explained Step by Step

The philosophy behind Customer-Led Growth is simple: know who your ideal customer is and build your company around serving them...

Jobs to Be Done for Customer Research

Any business has a lot to gain even from a short round of direct customer research. That's right, any business. There are...