Blog — Page 2 of 4 — SMM Headquarters

2020: A Year in Review

It's time to wrap up the year at SMM Headquarters and let my conclusions, reflections and thanks spill onto the page. And oh boy...

Quality Score is one of the most important metrics in your Google Ads campaign. Once your campaign goes live and users start...

One thing you should immediately do after creating a new Google Ads account is switch it into Expert mode. All new accounts...

"Forewarned is forearmed" Once you start running ads—any ads—you quickly realize that tracking their performance is the...

Negative keyword lists are just one way to organize your Google Ads keywords. Often, they only apply to a specific campaign so...

Once you make the decision to hire a Google Ads consultant, the next item on the agenda is finding the right person for the...

Negative keywords are your best friend in reducing irrelevant clicks and controlling the budget of your campaign. You can add...

Google My Business is a free tool for local businesses to manage their presence on popular Google products like Search and...

As a business owner, I often come across tasks or whole projects that I need to get done but am not capable of doing myself....

So you're thinking about running online adverts on Google Ads? Strap in, we're going for a ride! The main attraction of...